The average visitor spends less than 30 seconds looking at an artwork before moving on. In an era defined by scrolling, swiping, and notifications, attention has become the rarest resource and museums are reimagining how to earn it. Rather than lamenting distraction, forward-thinking institutions are learning to design for it, turning fleeting moments into lasting impact. The Challenge of the Modern Mind Contemporary audiences live in a constant stream of stimuli. Social medi
