Visitors may forget dates, names, or labels, but they rarely forget how a museum made them feel. This insight, once intuitive, is now scientifically grounded. Advances in neuroscience are revealing how memory is formed, retained, and recalled, and museums are beginning to apply these discoveries to exhibition design. The result is a new generation of educational experiences built not just to inform, but to endure in the mind long after the visit ends. Memory Is Emotional Befo
